Currently, the global market size of the gift industry has exceeded US$1 trillion, with the Asia-Pacific region occupying the largest share. In the domestic market, the gift industry has also become a huge industry, involving a wide variety of goods and services. Consumers' mentality and people's demand for gifts have made the gift industry a very hot market!

However, the development of the gift industry is not always smooth due to the fierce competition in the market. There are many similar gift products as well as homogenisation in the market, so gift companies need to market and position their products better. At the same time, factors such as rising raw material prices and increased logistics costs have also put some pressure on the gift industry.

People's demand for gifts is also gradually to personalised direction. In the future, gift enterprises need to pay more attention to the personalised needs of consumers, in product design, packaging and other aspects to make more differentiation. In addition, consumers also pay more attention to the emotional value behind the gift, such as the meaning of the gift represents, symbolism and so on.